CRM & Loyalty Executive

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Heathrow is the UK's biggest international airport and one of the world's major hub airports. They provide the facilities and services for over 80 airlines flying around 75 million passengers a year to over 180 destinations worldwide and play an important economic role connecting the whole of the UK to global growth. There are over 76,000 people working across the airport in thousands of different roles and for hundreds of different companies.

This is a chance to further your career in an organisation that matters to millions. To join a city within a city - to create great experiences for the 210,000 (and counting) passengers who pass through Heathrow's doors each day. Life with Heathrow means exploring unlimited opportunities and making a real difference to people who are travelling to all sorts of places for all sorts of different reasons.

Be part of the 78 million passenger journeys we make happen each year. An incredibly important part.

Principle accountabilities:

  • Provide subject matter expertise and advice for the wider commercial function.
  • Management and coordination of activities through other team members.
  • Develop, implement and own all aspects of Heathrow Rewards content within the CRM team.
  • Management of some CRM / loyalty budget, analysing and ensuring the budget and spend is kept within phasing and delivers a positive year end outcome.
  • To take full operational ownership of relevant CRM / loyalty lifecycle and trigger-led campaigns and Single Point of Contact for relevant BTL content and campaigns for Heathrow Rewards
  • To own and manage certain CRM / loyalty budget(s) and advise at budget meetings status of PO's and additional expenditure to budget. To ensure the identification of savings to assist the greater group and ensure we return back at the end of the financial year within budget.
  • To devise/ optimise and deliver a CRM strategy, that:

-Successfully delivers on Heathrow Rewards and Commercial ROI

-Demonstrates value to product owners

-Improves the passenger experience of the airport

-Complies with Data/ communication legislation and best practise

-Aligns with related marketing, product and operational strategies

-Makes best use of innovation

-Is deliverable within the eBusiness and CRM budgets

-Is fully measurable and reportable

Qualifications and Experience:

  • Experience within direct marketing, CRM, loyalty or other similar fields (operational or consultative roles) - mandatory
  • Experience of dealing and managing day to day relationships with external agencies - mandatory
  • A good knowledge of the Data Protection Act, and other data collection and processing legislation and best practise - mandatory
  • Data insight/ analytical experience - highly desirable
  • Digital implementation experience - highly desirable
  • Travel/ Leisure, Hospitality, Retail, Loyalty sector experience - highly desirable

Join Heathrow, and you'll have everything you need to shine and explore the countless career destinations that are available.

As an equal opportunities employer, Heathrow encourages applications from people of all backgrounds. Heathrow believes that diverse talent makes them stronger - not least because they welcome all sorts of passengers from all corners of the globe, every single day. At Heathrow, they are driven by inclusivity and they celebrate individuality.

Guidant Global is acting as an Employment Business in relation to this vacancy. Guidant Global is committed to diversity and flexibility in the workplace. If you require any reasonable adjustments to support you during the application process, please mention this at any stage.

03/01/2019 01:55:01